Why smoke Hotel really bad to do
once the cigarette and liquor vendor can bring great wealth for us, but now the cigarette and liquor vendor but many shopkeepers worried, do not know to should give up or so laborious. In fact, in the current business environment, smoke Hotel is really bad to do ah. So, why smoke Hotel really bad to do?
is a group of cigarette and liquor vendor purchase, retail, distribution, display, promotion of the five functions in one, a liquor brand to compete for the channel. But in recent years, the depth of the liquor industry reform and strategic adjustment also prompted the smoke Hotel shuffle". Take the cigarette and liquor vendor ranked the first in the country in Henan, nearly 1/3 or more of the cigarette and liquor vendor have continued to shut down. Now do not ah, but also across the country with emotion.
we smoke from the hotel’s profit model analysis.
1, crony profit model. Tongsudeshuo is heating, the more common is to pull acquaintances (like relatives and villagers). This will not only help to open up and account for the small area of the market to further expand the territory, but also to resist market risk. It has a good effect when drinks in demand, but now the transition stage and the demand elasticity is low in the whole wine industry, hard degree of capital chain is a test. And integration is not enough. That many shop owner identified no way to fight a protracted war, have to retreat or simply switch to the.
2, resource profit model. This resource is a repeat customer. Rely on personal relationships will be sold to the needs of the product is stable and large quantities of bulk buying or long-term customers, such as organs and institutions, hotels and so on, these are the main services of the smoke hotel. With the government agencies in recent years, three were suppressed, the rapid loss of these customers (food and beverage industry has also been greatly affected) led to bulk buy weak! Coupled with the lack of industry standard (which is a major drawback of chain profit), is really selling shoddy, fake, so that it is difficult for consumers to trust her. Business is hard to do!
3, position profit model. Is to occupy a good position, rely on a good store, road edge. "Ten years of gold", the smoke Hotel index increased, the situation was a good". Basically close to the government office, commercial street, residential areas and other stable source, the large flow of people of the "treasure". However, the geographical advantage is still strong in the store, the gradual decline in profits. No wonder, the country’s demand for wine is also declining, smoke Hotel is just a microcosm. Good location to do the traditional business, but also can not avoid the impact of the big trend and the impact of the background. Factors affecting the industry is based on demand.
4, product portfolio profit model. Not a single cigarette and liquor vendor as well as tobacco, liquor, tea, snacks or drinks products such as the main or auxiliary combination commodity sales. But the liquor product portfolio profit (i.e. selling products and profits products, wines and local brands with sales profit is the main mode). >
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