Get the Free eBook! Want to master cold calling? Download my free eBook! Many would have you believe that cold calling is dead, but the successful have no fear of the phone; they use it to outproduce their competitors. Download Now People can tell whether or not they have your full attention. You may think that you can fake it, but you can’t. You may believe that because you are on the telephone, invisible to the person with whom you’re speaking, that they won’t know that your mind is really somewhere else. But they know.Your responses betray you.I know we live in a world of distraction, but this makes your full undivided attention a gift. Giving that gift is proof positive that you care about the other person and what they’re saying.I know that it’s difficult to focus when there is so much going on around you. But really listening to someone is also a gift. The person you are speaking with wants to be heard–just like you want to be heard. The ability to listen can define and differentiate you in a world full of people who can’t–or won’t.I know you’re busy. If you want to reclaim your time, then focus on being effective in the moment, not distracted. Effectiveness with other human beings is accomplished not through efficiency, but through caring. And giving someone your full attention and focus is an exceptional gift of caring in the world that is too busy and too distracted to care.May I have your attention please?