Forget the Marks & Spencer share price! I’d buy other cheap UK shares

first_imgForget the Marks & Spencer share price! I’d buy other cheap UK shares The Marks & Spencer (LSE: MKS) share price has fallen from grace this year. The stock has produced one of the worst performances of all UK shares year-to-date.At one point in May, it was off more than 60% from its 52-week high. Since then, shares in the retailer have recovered. The stock is now down just 36% for the year. 5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Following this performance, the Marks & Spencer share price looks cheap compared to history. But I’m not interested in buying the shares at this level. In fact, I believe there’s a whole range of other cheap UK shares that may be better long-term investments. Marks & Spencer share price setbacks Marks is one of the UK’s most storied retailers. However, over the past decade, the group seems to have lost its way. The firm, which was once revered for its quality clothing, has let standards slip. In my opinion, management has spent too much time and effort trying to diversify into food. They’ve neglected the clothing business. As a result, sales have suffered.While growth at the food division has helped offset some of this slump, I can’t help but think that if management had focused on improving the clothing business, the decline wouldn’t have materialised in the first place. The company’s lack of direction is the main reason why I’m planning to avoid the Marks & Spencer share price for the foreseeable future. The stock looks cheap, but I think it’s cheap for this reason. As such, I’m not convinced the investment will ever be able to recover this year’s losses.Alternatives availableAccording to my research, there are plenty of other UK shares with more attractive outlooks than the Marks & Spencer share price. These include retailers JD Sports and Next. Both of these companies have succeeded where Marks has failed, in my opinion. JD has remained focused on what it does best. That is seek out and offer for sale the best footwear on the market for its customers.Meanwhile, Next knows it doesn’t have a definitive edge in one market or another. So management has concentrated on improving the group’s customer offering. The company has invested hundreds of millions of pounds in infrastructure to improve the customer experience and Next’s e-commerce offering. By focusing on what it does best, I think the group’s share price will outperform Marks & Spencer’s in the long run.Even though both companies might look more expensive than Marks after the group’s recent performance, I believe it’s worth paying a high price for a quality business, rather than a low price for a struggling business.There’s no point buying something cheaply if it’s just going to become cheaper. And I think that could happen with the Marks & Spencer share price, based on its performance over the past decade. I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. 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Rupert Hargreaves | Tuesday, 24th November, 2020 | More on: MKS Image source: Getty Images Our 6 ‘Best Buys Now’ Shares I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement.center_img See all posts by Rupert Hargreaves The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. “This Stock Could Be Like Buying Amazon in 1997” Simply click below to discover how you can take advantage of this. 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