From the price to the brand underwear chain business has a major turning point

Chinese clothing market has experienced a middle and low brand melee, and gradually enter the brand war from the price war. This allows the future development of the underwear chain franchisee has changed significantly.

At present, the

increasingly fierce competition, the underwear franchise enterprises in order to compete for market share, had to price war, war and battle promotion. At present, the whole underwear chain industry in China is a big environment, the gradual increase in costs, profit is getting thin. Coupled with rising raw material prices and wages, industry insiders predict that 3 years after the majority of the three line brands and half of the second tier brands will disappear.

The reason

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