In this campaign, destination promotion is imperative, Lopatny points out, adding as a special emphasis on experiences, all the experience we bring home with us from vacation. Also, communication should be adjusted according to the current situation using slogans such as do not cancel the trip but postpone it. As always, storytelling plays a major role, and it is necessary to tell and interest future guests through the story. What’s important to point out is that it’s not just one video, but a rounded campaign. In the first phase, it is planned to be held for a month via social networks and is intended primarily for regional guests. “The campaign is elaborated in such a way that on Mondays posts are published related to historical facts and the rich cultural heritage of the island of Korčula entitled: Dreams made of medieval heritage. On Wednesday, the natural beauties of the island will be presented under the name: Dreams made of turquoise sea / Dreams made of sunlit beaches. On Friday, it is planned to publish information on gastro and sports activities with the title of the publication Dreams made of unique experience / Dreams made of joy and leisure. Through Instagram stories, efforts will be made to encourage guests to post materials related to the island of Korcula near KorculaTheIslandMadeOfDreams”Concludes Lopatny. Thus, HTP Korčula dd emphasizes the dreaming phase through the main communication, presented through a new campaign: orKorčula – The island made of dreams˝ “The aim of the campaign is to focus on promoting the destination and its authenticity in these challenging times when we are unable to travel, and thus stay in touch with current visitors, as well as attract new visitors to dream with us, and then visit the island of Korcula – when this will be possible due to the COVID-19 epidemic”Points out Maja Lena Lopatny from HTP Korčula dd The main narrative of communication is dreams and daydreaming Through the campaign, visitors are invited to dream about the beauties of the island of Korcula – which are presented in the campaign, as well as the message that we hope that soon we will all be able to realize those dreams, with #StayHome, #DreamNow, #TravelLater uniting in # KorculaTheIslandMadeOfDreams. As I have repeatedly pointed out, it is necessary to communicate in this crisis situation as well. At the moment, of course, you should not do the classic sale of accommodation, but communicate to guests that you are still there and give them motives for future travel in the context of the dreaming and planning phase. After last year’s investment in the first phase of the PORT 9 Resort beach, which amounted to more than two million kuna, the works of the second phase have just been completed and guests of HTP Korcula will be able to enjoy 1000 m2 of promenade, special horticultural landscaping, ambient lighting. lounge area and new attire of the traditional tavern and modern beach bar, which are located on the beach.