Buying the Farm Can Content Farms Help Marketing

first_imgCould content farms offer new possibilities to marketers looking to bolster their content marketing strategies? Yes and no, says Jodi Harris, a content strategy consultant.  Like most tools at a marketer’s disposal, content farms come with pros and cons. But some traditionalists believe that the cons associated with content farms meet multiple definitions.Content farms capitalize on search engines through the use of proprietary algorithms. While still unrefined, they’re quickly becoming wily within their domain. The basic premise is that the more relevance a search topic gets, the more likely it becomes that it will show up in a content farm, provided that it meets certain requirements. For marketers looking to establish themselves through content marketing, plucking some of the harvest from content farms may seem like a relatively harmless move.But questions of content quality and integrity remain. Who’s writing the articles? How accurate are they? And is there a place for the particular subject matter within your content marketing strategy? If you can’t answer these basic questions about any given content farm, then it may be best to look elsewhere for content. For more information on content farms, read the full article by Harris.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more